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The Next Big Idea

UNREASONABLE HOSPITALITY: The Power of Giving People More Than They Expect

67 min • 21 september 2023

When he was 26, Will Guidara took the helm of a middling brasserie in New York City called Eleven Madison Park. A decade later, it was named the best restaurant in the world. How did he pull off this unprecedented transformation? By practicing unreasonable hospitality.

Host: Caleb Bissinger

Guest: Will Guidara

Book: "Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect"

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