Live from NAB 2024: Blackmagic's CEO on the URSA Cine 12K & Future of AI

We had the chance to speak to Grant Petty of Blackmagic Design at this year’s NAB conference. It was as much of a conversation about technology and innovation as it was a conversation about human nature.

In today’s episode, No Film School’s Jourdan Aldredge speaks with Blackmagic CEO Grant Petty to discuss:

Developing the URSA Cine with a post-production mindset
Zero-cost options from Blackmagic for beginners
Why Grant doesn’t like to compete with others
PYXIS camera and its features
Creating products that lend to an efficient post-production workflow
Exciting new changes and updates to DaVinci Resolve 19
Grant’s opinion on AI and the future of editing
The moment he fell in love with color correction
Feeling lonely and misunderstood
Why you have to be a ruthless, yet empathetic product engineer

Memorable Quotes

“Business people are some of the stupidest people in the world.” [22:25]
“A lot of this technology is just shit. It’s not very reliable.” [29:11]
“If it gets too smart, it’s just another species to kill. Humans are fantastic at killing everything. We just gotta go hunting computers.” [30:45]
“With creativity comes great loneliness.” [47:58]
“You got to be simultaneously ruthless and simultaneously full of empathy.” [50:00]

Mentioned:

A First-Hand Look at the New Blackmagic URSA Cine 12K at NAB 2024

Check out Jourdan's article

Blackmagic URSA Cine

Blackmagic PYXIS

DaVinci Resolve 19

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