The Rise of the Niche Pop Star, The Resurrection Of The Album & More Pop Trends w/ Spotify’s Sam Duboff

Sam Duboff from Spotify joins The Pop Pod to break down this year's Loud & Clear report, Spotify's annual deep-dive into the economics of streaming. We get into what the numbers actually mean for artists in 2026 .

We talk about the rise of the niche pop star: more than 1,500 artists crossed $1 million in Spotify royalties in 2025, and many of them aren't household names — and may never trend globally. It turns out you don't need a massive hit to build a massive career. We dig into what that means for how pop is fragmenting, and why devoted fanbases are now the most valuable currency in music.

Success is being built through deep catalogue engagement, not viral moments - and that has real implications for how pop artists should be thinking about releases.