In this video I am negotiating a 2026 Mazda CX5 Preferred for a client in Tennessee, a birthday present, and on my very first call I catch a Mazda dealer advertising the car without including the doc fee in the price. When I call it out and reference the FTC rules directly, he argues back and tells me the fine print disclosure is good enough. It is not. So I moved on, found a dealer whose GM had already told his team to watch my stream and be ready to make a deal, and closed at 10% off MSRP on the spot.
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