30: I Hate Procurement

Jonathan and Paul are joined by Marcus Evans who has spent 30 years in advertising running agencies including Ogilvy BBDO and TBWA, where new business (sales) was one of his main activities. They look at how procurement teams cope when they're faced with highly trained salespeople. Marcus is now a lead trainer for Positive Purchasing's Red Sheet Negotiation program. A while back he told us that, when he was negotiating with his advertising clients, he came to 'really hate Procurement!' So we had to find out why he came over to what he calls 'The Dark Side'.