8: Negotiation: It isn't what you say... We explore language and tone of voice

Jonathan and Paul discuss the importance of language during a negotiation, and how tone of voice and phraseology can be used to help drive a negotiation in the direction you want. Examples include leading questions, hidden meanings, inflections, and how to tune in to your audience. We explore the subtle nuances we use everyday, and consider ways in which we can proactively embrace these nuances to your advantage.