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The Product Engineers Podcast

Meeting Notes That Ship Code | With Earmark founders

44 min12 april 2026

If you’re a product engineer, engineering manager or PM, we all know how it goes: you go through tons of meetings every day, and only when they end is when real work starts. PRDs, tickets, specs, follow-ups — all the artefact work nobody sees you do. And by the time you’re done, the next meeting is already starting.

One of today’s guests has a name for it: the infinite workday.

And that’s exactly the problem today’s guests set out to fix. Mark Barbir and Sanden Gocka are the founders of Earmark — an AI meeting note taker that turns live conversations into shippable work in real time. We get into how they actually use it day to day, how it helps product teams, where the new bottleneck of product work has moved, and what it looks like when an idea you just said out loud turns into a working prototype before the call ends.

If you’ve been hunting for AI tools for product managers that go beyond generic summaries, I’m walking you through them, and you can decide if it’s worth trying.

GUESTS

Mark Barbir and Sanden Gocka are the co-founders of Earmark. They previously worked together at Mindbody, a large enterprise SaaS company with a 400-person delivery organisation, and later crossed paths again at ProductPlan, where Sanden was an engineering manager and director. After years of watching product and engineering leaders drown in meetings and artefact work, they set out to build the tool they wished they had: an AI meeting assistant that generates the artefacts a conversation implies, in real time, while the meeting is still happening.

Mark’s LinkedIn: https://www.linkedin.com/in/markbarbir/Sanden

LinkedIn: https://www.linkedin.com/in/sandengocka

Earmark: https://www.tryearmark.com

TIMESTAMPS

00:00 The Invisible Second Shift: PM Meetings Problem

01:49 The Infinite Workday: Why PMs Work After Hours

07:49 Vision Pro Pivot: From Presentation Coach to Meeting AI

11:35 Why Vision Pro Failed (and What They Learned)

14:13 Engineering Translator Card: Understanding Technical Talk

16:00 Specs, PRDs & Code in Real-Time During Meetings

19:00 Make Me Look Smart: AI for Shy PMs

28:32 PMs Are Now The New Bottleneck

31:56 Dog Food Success: How Earmark Built Earmark

40:09 How to Get Started with Earmark

REFERENCES

Cursor: https://cursor.com

Linear: https://linear.app

MacWhisper — the local speech-to-text tool Sanden used in his early hacked workflow

AssemblyAI (referenced in the co-marketing case study story): https://www.assemblyai.com

CONNECT WITH PRODUCT ENGINEERS

Host: Peppe Silletti

LinkedIn: https://www.linkedin.com/in/peppesilletti/

Product Engineers:

Website: https://productengineers.com

Discord Channel: https://discord.gg/4sMtRNSgU4

Share this episode with a teammate who is still writing their PRDs at 10pm.

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podcast.productengineers.com

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