How to Stop Undercharging for Your Art (And Get Paid What You're Worth)

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In this episode of The Professional Artist Podcast, artist and muralist Pepa Ivanoff is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.

Originally from Australia and now based in Costa Rica, Pepa has built an international career completing 343 murals around the world in just nine years. 

Along the way, she learned that treating art like a profession also means understanding exactly what your work costs to create and being willing to charge accordingly.

In this episode, Pepa shares how undercharging led her to resent projects she should have enjoyed, what changed when she calculated the true costs behind her work, and why knowing your value helps you identify which clients and opportunities are actually worth pursuing.

“If you're serious about being an artist, being compensated financially for that is something that you need to get really comfortable with.”

— Pepa Ivanoff

Timestamps:

00:00 Introduction

01:38 Entre Palmeras - A Studio Canvas

03:17 From Surfboards to Murals -  How It All Started

04:48 Questioning the Myth That Art Isn't a Real Career

07:25 Financial Freedom on Your Own Terms

09:15 Saying No More Than Yes -  Evolving the Commission Practice

11:15 The Bird of Paradise Mural - A Repeat Client

12:09 Having the Money Conversation Early

15:25 Getting Comfortable with the Money Conversation

16:47 How She Discovered She Was Undercharging

18:39 The Pilates Studio Mural -  A Client Who Became a Friend

19:29 The Starving Artist Myth

20:36 Final Advice

Connect with Pepa

Website: https://pepallama.com/
Instagram:  https://www.instagram.com/pepallama/

Learn more about The Professional Artist Association:

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Ready to take the next step in your art career?

We are hosting a free 4-Day Challenge online to help artists like you get back on track.

Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

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