Why the Internet Knows You Better Than You Know Yourself

We all have digital footprints — unique trails of data based on our online activities that corporations use to predict our behavior and influence our choices. Sometimes, it can be helpful; other times, it can feel creepy and intrusive. On this episode, we talk with computational scientist Sandra Matz about what makes up our digital footprints, what they reveal about us, and how they're being used.

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