What major new deal says about Alpine’s chances of becoming an F1 force again

Alpine announced a major new sponsorship deal on Wednesday, with Italian fashion house Gucci to enter Formula 1 for the first time next year as the team's title sponsor. Jon Noble, who was at the launch event in Paris, joins Edd Straw to explain why this deal is so significant for Alpine (and parent company Renault) outside of the obvious money it will bring.

Edd and Jon also discuss Alpine's wider progress this season, as the former world championship winning team - under the leadership of Flavio Briatore - continues its steady rise back up the grid after its rock bottom finish in the constructors' standings in 2025. And finally, Jon explains what impact the new deal might have on the team's driver line-up of Pierre Gasly and Franco Colapinto going forward, as Briatore looks to make another fashion brand a serial F1 winner, after his previous success with Benetton.

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