Breitling's Creative Director And Own-Brand Owner Sylvain Berneron Talks
Alon and Rob are joined by the charming Creative Director of Breitling, to discuss his past, present, and a very exciting future as he prepares to launch his own brand under his own name for the very first time.
2:00 Sylvain's journey before the watch industry called
10:05 The new Chronomat and the use of ethically sourced materials
18:44 Breitling's four logos and what that means for the brand
25:05 The challenge of design and transforming brand perception
32:30 Technical obsessions and challenges
38:45 What Sylvain thinks of the digital world
45:05 Will we see Berneron watches soon?
51:47 With great talent comes great...cantankerousness?
57:07 The karma of the watch industry
Follow the hosts on Instagram @robnudds and @alonbenjoseph
Thanks to @skillymusic for the theme tune.
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En liten tjänst av I'm With Friends. Finns även på engelska.