The Cloudcast #354 - Prepping for a Product Launch

Aaron and Brian talk about some of the behind the scenes details on product launches - both new products and on-going updates.

Show Links:

• [PODCAST] @PodCTL - Containers | Kubernetes | OpenShift - RSS Feed, iTunes, Google Play, Stitcher, TuneIn and all your favorite podcast players
• [A CLOUD GURU] Get The Cloudcast Alexa Skill
• [A CLOUD GURU] A Cloud Guru Membership - Start your free trial. Unlimited access to the best cloud training and new series to keep you up-to-date on all things AWS.
• [A CLOUD GURU] FREE access to AWS Certification Exam Prep Guide - At A Cloud Guru, the #1 question received from students is "I want to pass the AWS cert exam, so where do I start?" This course is your answer.
• [FREE] eBook from O'Reilly

Show Notes

Topic 1 - Topic 1 - Let’s start with the basics. What’s the typical checklist before a product launch?

• Timeline and schedule (New Product Introduction (NPI) Checklists/Supply Chain aspects)

• Multiple groups (internal & external) involved

• Early customer involvement and feedback

• Go-to-Market (GTM) planning
 • Multiple Transfers-of-Information (TOI’s) end to end


Topic 2 - The product is ready to go to market. How much “stuff” has to be created for all the groups that might care about the product?

• Documentation & Message Guides

• Pricing Models (and SKUs)

• Field Training

• Customer Training

• Support Training

• Sales and Technical content

• Demos

• Press and Analyst Content

• Competitive Content

Topic 3 - What do you consider a successful product launch?
Topic 4 - How have product launches changed over the years, for things you’ve worked on?
Topic 5 - What are some commons mistakes you see companies make with launches?

Feedback?

• Email: show at thecloudcast dot net
• Twitter: @thecloudcastnet and @ServerlessCast

FEEDBACK?

• Email: show @ reasoning dot show
• Bluesky: @reasoningshow.bsky.social
• Twitter/X: @ReasoningShow
• Instagram: @reasoningshow
• TikTok: @reasoningshow