The Evolution of MongoDB

The transition of @MongoDB from an open source project to commercially successful public company to cloud provider has been an interesting transition. One that many other software companies are looking to emulate.

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SHOW NOTES:

FROM OPEN TO COMMERCIAL TO IPO TO CLOUD

Many software companies are trying to make the evolution from customer-operated to cloud-operated business models. MongoDB is an early lighthouse is showing the blueprint for success.

CHANGING (OR GROWING NEW) MARKETS IS VERY DIFFICULT

Solve a technical problem
Create a unique value proposition (simplicity)
[Marketing] Create (and lead) a growing community of users - via open source
[Monetization] Create open-core features to differentiate and solve unique problems
[New GTM, New Markets] Evolve the product to new delivery models
Grow into new markets, through different customer engagement models

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