354: A Deep Insight Into The Supplement Industry - Ben Esgro
Ben Esgro is back on the show and we dig into all things supplements. Part 1 today we cover the issues with marketing within the supplement industry and how you can become a more savvy consumer of supplements.
Timestamps:
00:00 Intro
06:24 Why are people drawn towards supplements?
10:32 Influencer marketing
17:13 Marketing yourself and your business
24:31 Marketing vs. true claims
26:58 Science as a marketing tool
29:59 Cherry picking data and misinterpreting/misrepresenting science
35:14 Information and studies about supplements
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https://www.elementalformulations.eu/
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