The Rich Roll Podcast

The Metrics That Matter: Whoop Founder Will Ahmed On Why Most People Get Fitness Wrong, Why Recovery Beats Intensity, & The Science of Human Potential

123 min • 14 juli 2025

Will Ahmed is the founder and CEO of Whoop, the wearable device that's quietly revolutionizing how elite athletes and everyday people optimize their bodies.

This conversation explores Will’s journey from overtrained college athlete to building a multibillion-dollar company by cracking the recovery code. We discuss heart rate variability, why Michael Phelps’ data looked superhuman, and how a panic attack made meditation his secret weapon.

Along the way, I reflect on my own relationship with data.

Will is unlocking human potential at scale. And this exchange reveals how. Enjoy!


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