Ellen Hodakova Larsson on the Business of Being Hodakova

It’s day four of our Paris Fashion week coverage! Today on The Run Through, Ellen Hodakova Larsson joins Nicole Phelps and Vogue’s archive editor Laird Borrelli-Persson.

Ellen launched her namesake label in 2021, just two years after graduating from the Swedish School of Textiles, and almost immediately became one of the industry’s most exciting talents. In an intimate conversation from our Paris offices, they talk about Ellen’s upbringing, her process, and how she’s developed the business side of her label.