The hard business of selling beautiful coffee, part 2

Volume. Cheap. Lame flavours. This is the traditional way of growing coffee in Brazil, and almost every farm does it this way. 

 

But what if you wanted to produce beautiful, distinctive flavours instead—and make a living from it?

 

In this episode, we travel to Fazenda Paraíso in Minas Gerais, Brazil, where farmer Vicente Pereira and his daughter are on a steep learning curve finding buyers for their beautiful coffees. 

 

Part 2 explores what it looks like for a small Brazilian farm to find better buyers, and the challenge of achieving pricing power. 

 

Behind every beautiful coffee is a family story like this, but it’s a story we rarely get to see close up. 

 

Let’s take a closer look.

 

 

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Source your next lot of specialty green coffee on Algrano

 

Listen to Firefly to hear a cautionary tale about a specialty farm failing because they couldn't find the right buyers.

 

Try Fazenda Paraiso's and Sancoffee's coffees for yourself!

 

Season 3 of The Science of Coffee is made possible by these leading coffee organizations:

 

The Coffee Quest | BWT | TODDY | Algrano | Probat

Use ProfilePrint to find the coffee your customers loved last year (without a week of cupping!). Use promo code "FILTER" to get 10% off your first year of a Mini Beluga subscription. Click here to discover ProfilePrint's many uses. 

Support hundreds of thousands of coffee farmers with Fairtrade. Discover how here. 

Office coffee = easy recurring revenue. WMF’s Elevation 10 and Peak 50 do the work for you. Learn more here. 
 
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