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The Sewing Social

From Tailoring to TV: David Olaniyi on Dress The Nation

36 min2 september 2026

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David Olaniyi joins The Sewing Social Podcast to share the story behind his journey from dance to fashion and tailoring, and how his creative background has shaped the way he designs today.

David talks openly about his experience on Dress the Nation with Marks & Spencer, the challenges of putting his tailoring skills to the test, and what it takes to build a career in the fashion industry.

Known for blending streetwear with traditional tailoring, David also takes us behind the scenes of his creative process - from developing ideas and finding his signature style to navigating the realities of working as a tailor and designer.

In this episode, we explore tailoring, menswear, and fashion design, as David shares what he’s learned so far and where he wants to take his craft next.


Key Topics: 

  • David's transition from dance to tailoring
  • His experience on Dress the Nation and winning the competition
  • The concept of structured streetwear blending tailoring and street style
  • The process of designing and creating a collection for Marks and Spencer's
  • Inspiration from Japanese fashion and travel influences
  • The importance of technical skills like tailoring in streetwear design
  • Future plans including moving to Japan for 3 months and learning new techniques
  • The role of confidence and spontaneity in creative success


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Guest Details:

Website: https://www.davidolaniyi.co.uk

Instagram: @bydavidolaniyi

Tiktok: @bydavidolaniyi


Bespoke Tailoring Course - Newham College:

https://newham.ac.uk/course/bespoke-tailoring-level-1-adult/bespoke-tailoring-level-1-adult/


Kapital - Pillow Bomber Jacket: 

https://www.kapital.jp/

Instagram: @kapitalglobal


Chapters

00:00 Introduction and David’s background in dance and fashion

01:01 How David’s dance career led to an interest in tailoring

02:27 Learning to sew and construct garments from wardrobe staff

04:06 Transition from dance to professional tailoring and fashion

05:34 Winning Dress the Nation and the application process

10:37 The intense process of TV casting and experience on the show

11:46 Lessons learned from winning the competition

13:50 Favorite pieces from the show and designing for the final collection

16:51 Post-show career, working at Marks and Spencer’s, and design philosophy

28:43 Inspiration sources including travel and Japanese fashion

30:01 Deconstructing a Japanese jacket and future plans

32:23 Game of this or that: style preferences and techniques

34:26 Where to find David online and upcoming projects



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