Shooting the Shit: Why the industry publishes so many (too many!) books and how to spot a writerly phishing scam

In this episode of Shooting the Shit, Carly and CeCe kick things off with a little post–Labor Day catch-up before diving into the big stuff: staying sane while juggling work, life, and endless TBR piles. They tackle the rise of phishing scams targeting writers, breaking down the warning signs every author should know before signing with an agent.

The conversation heats up with industry buzz—CEO shakeups, shifting sales trends, and what all this means for authors trying to stand out. Carly and CeCe pull back the curtain on book promotion, weighing in on the power of publicists, the pitfalls of a scattershot approach, and the strategies that actually move the needle.

Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.

Find us on our socials:

Threads: https://www.threads.net/@the_shit_about_writing

https://www.threads.net/@biancamarais_author

https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent

Instagram: https://www.instagram.com/the_shit_about_writing/

https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/

Facebook: https://www.facebook.com/TSNOTYAW

Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com

Bookshop.org affiliatepage: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting

To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com