#19 Coca-Cola 600 Stories They Don't Show On TV with Charlotte Motor Speedway

We take you straight inside NASCAR’s longest night: the Coca-Cola 600 at Charlotte Motor Speedway.

Joining the show are Derek Allan, Director of Consumer Sales, and Aaron Burns, Senior Marketing Manager at Charlotte Motor Speedway, to reveal what it really takes to put on a Coke 600 race weekend on Memorial Day.

From ticket sales strategies and packed grandstands to the biggest struggles of organizing a marquee NASCAR event, you’ll hear how the team keeps “America’s Home for Racing” buzzing.

We also dive into how sim racing and the SimRacing Expo are shaping the future fanbase, plus the brand-new SimRacing Expo Golden Ticket that combines the expo, the NASCAR Coca-Cola 600 and the NASCAR Hall of Fame into one ultimate weekend.

🗓️ Mark our SimRacing Expo's in your calendar:

SimRacing Expo Charlotte, North Carolina, USA: 22.-24.May 2026

SimRacing Expo Frankfurt, Hessen, Germany: 16.-18.Oktober 2026

💻 Website

➡️️ SimRacing Expo Frankfurt: https://www.simracingexpo.de

➡️️ SimRacing Expo Charlotte: https://www.simracingexpo.com

✅ Get your tickets for SimRacing Expo DE or USA:

🇩🇪: https://ticket.simracingexpo.de

🇺🇸: https://ticket.simracingexpo.com

📝 Social Media

➡️️ https://www.facebook.com/simracingexpo

➡️️ https://instagram.com/simracing_expo