Start / The So What from BCG / Customer strategy its personal

Customer Strategy: It’s Personal

21 min • 9 oktober 2024

Mark Abraham, leader of BCG’s Marketing, Sales & Pricing practice in North America, explains how organizations can combine the physical and digital to create powerful customer experiences. As co-author of the new book Personalized: Customer Strategy in the Age of AI, Abraham explains that few actually hit the mark—wasting resources and leaving customers disappointed.

Learn More:

Mark Abraham: https://on.bcg.com/3NdACFc

Read Personalized: Customer Strategy in the Age of AI: https://on.bcg.com/3zVUEAN

BCG on Personalization: https://on.bcg.com/4eRv1QK

CEO Moments of Truth: https://on.bcg.com/TSWMoT

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