The Sport Management Insights Podcast from High Point University

Sport Marketing Insights Podcast Ep. 2: "How To Manage an Olympics Broadcast- and more"- with Legendary Sports TV Director and Director of NBC's Today Show, Joe Michaels

42 min • 24 september 2024

Legendary TV Director and High Point University Broadcaster in Residence Joe Michaels, former Director of NBC's Today Show, discusses his career in sports for NBC, at the highest level, including The Olympic Games. Hosted by High Point University Professor Jim Scott of the Nido R. Qubein School of Communication. 

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