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234. Starting a Second Business: The Real Story Behind My NLP Certification School

37 min • 3 juni 2025

In this episode, I take you behind the scenes of one of the biggest business decisions I've ever made - starting a second company: The Subconscious Institute. From a mindset blog in 2019 to signing my first five clients, to becoming a globally recognised subconscious expert, this is the honest, unfiltered story of how a vision turned into a legacy. You'll hear the full backstory of what led to the creation of my NLP certification school, why the industry needed a new standard, and what’s coming next as I redefines how subconscious work is taught.

Topics covered on Starting a Second Business:

The origin story: from blog posts to subconscious breakthroughs
The moment I realised the NLP industry needed to change
Why I decided to build a certification school from scratch
The emotional process of building a second business
What to expect in the upcoming NLP podcast series
How The Subconscious Institute is creating a new standard for transformation

Join the waitlist for NLP Practitioner Certification: https://www.rebeccahaydon.com/nlp-waitlist

Get your FREE ticket to our launch party : https://www.rebeccahaydon.com/nlp-launch-party

Connect with Rebecca Haydon:

Apply to work with me
The Subconscious Membership
Come say hi on Instagram | Facebook | YouTube

Find the full show notes & more resources at https://rebeccahaydon.com/podcast/starting-a-second-business-the-real-story-behind-my-nlp-certification-school

Senaste avsnitt

234. Starting a Second Business: The Real Story Behind My NLP Certification School

Senaste avsnitt

239. Why You Keep Snapping Back to Your Old Identity

238. 7 Messy Signs You're Upleveling (When Success Feels Like Failure)

237. What It Really Looks Like to Make Your Next Level Feel Normal

236. How NLP Helped Me Build a Multi-6 Figure Business

235. Subconscious NLP Techniques I Use on You Without You Noticing

234. Starting a Second Business: The Real Story Behind My NLP Certification School

233. Why Avoiding Your Emotion is Blocking Your Next Level

232. How Do You Know if the Missing Piece Is Strategy or Subconscious

231. Self-Consistency: Why Your Results Reflect Who You Are, Not What You Do

230. Shedding Your Old Identity: What No One Tells You About Becoming Your Higher Self

229. How to Stop Overthinking & Start Taking Action Instead

228. Avoidance in Business: Why You’re Stuck, Subconscious Blocks, and How to Break Through

227. How to Tell If You’re Making Business Moves from Fear or from Power

226. The Subconscious Reason You Feel Salesy (and How to Sell High Ticket Offers with Confidence and Power)

225. The Biggest Subconscious Shifts Aren’t in What You Do, They’re in How You See Yourself

224. You Are Making Your Business Harder Than It Needs to Be & How to Change It

223. Distraction Loop a.k.a. The Real Reason Why You Keep Yourself Busy

222. The Truth About Subconscious Work—It’s Not Just About Limiting Beliefs

221. The Subconscious Expert Turns 5! The Biggest Breakthroughs from 5 Years of Podcasting

220. Change the Way You Think About Comparison Forever

219. Client Success Story: When You Finally Make That Massive Business Pivot with Caroline Copp

218. How I Built a Scalable Business That Makes Money Daily (Even While on Maternity Leave)

217. Why Your Biggest Sales Months Are Followed by Your Slowest & How to Fix It for Good

216. Client Success Story: From Stuck to Smashing Business Goals with Pippa Goulden

215. How to Break Free from Misalignment in Your Business

214. The 3 Non-Negotiables to Finally Make Your Strategy Work

213. The Safety of Success: Why Subconscious Self-Sabotage Kicks In When You’re Winning

212. 2025 Starts Now: Reprogram Your Subconscious for the Year You Actually Want

211. You’re Not Scared of Your Next Level—You’re Scared of Leaving Your Old Self Behind

210. Special Episode: Grow Your Business with Episodes You Loved in 2024

209. Subconscious Basics: Subconscious Reprogramming Through Language

208. Subconscious Basics: How to Emotionally Regulate in Business & Make Your Subconscious Feel Safe

207. Subconscious Basics: Understanding Limiting Beliefs

206. The Secret Power of Detachment in Business

205. Why Your Subconscious Needs Clarity for Your Business to Grow

204. How to Make Q1 Your Most Profitable Quarter Yet

203. Are Subconscious Patterns Holding Back Your Business Growth?

202. Leaning Into Resistance: How to Stop Subconscious Blocks from Sabotaging Your Goals

201. How to Align Your Subconscious with Business Success When Your External Reality Isn’t Reflecting It

200. Is It Your Strategy or Mindset That Needs Work? Align Your Subconscious Mind With Your Strategy

199. What Are You Gaining from Staying Where You Are?

198. 5 Subconscious Lessons That I Learned While Building a Multi-6-Figure Business

197. This Is Why You Are Lacking Consistency in Your Business

196. Client Success Story: How to Scale Business Without Hustle with Frida Nilsson Berger

195. Breaking Through Your Next Level Ceiling in Business: Why You're Stuck & How to Move Forward

194. It's Time You Started Working Intentionally in Your Business

193. Client Success Story: Unleashing the Soulful CEO Within with Bex Lowe

192. How to Stop Seeking External Validation

191. What Do I Do to Support My Subconscious Mind as the Subconscious Expert

190. Client Success Story: Breaking Free from Hustle Culture Through Subconscious Work with Evie Dawson

189. The Reason Why Your Business Strategy Isn't Working

188. How I’m Using Hypnotherapy to Build a 7-Figure Business

187. How Can Subconscious Programming Increase Your Sales

186. The Seven Subconscious Traits of Wildly Successful Entrepreneurs

Welcome to The Subconscious Expert!

185. Sweatpants Season a.k.a the Reason Why You Aren’t Going after Your Goals

184. Are You Running Your Business in Good Subconscious Shape?

183. Does Your Success Feel Temporary? Here's How to Maintain Your Success

182. Are You Subconsciously Ready for Your Next Level of Wealth? Transform Your Money Beliefs

181. Client Success Story: Subconscious Work Behind Sustaining Success with Daisy Robson Wright

180. Client Success Story: How Will Your Business Transform Once You Do the Subconscious Work with Mills Gray

179. What if I Told You Baking a Cake Could Be the Secret Ingredient to Scaling Your Online Business to 500K

178. Are You Addicted to Struggle in Your Business Without Even Knowing It

177. Running a Business While Pregnant: My 3 Biggest Cash Months Yet

176. Special Episode: My Juiciest Mindset Growth Tips

175. Emotional Intelligence in Business: How to Self-Regulate for Success

174. How to Break the Constant Goal Chasing & Start Celebrating Your Successes

173. How to Turn Dreamy Strangers into Instant Clients with Subconscious Marketing

172. The Biggest Challenge Entrepreneurs Face When Trying to Attract High Caliber Clients

171. How to Train Your Audience to Buy From You

170. Subconscious Marketing: How to Become Irresistible to Your Ideal Clients

169. Switch On Your Powerful Selling Energy with This Simple Mindset Hack

168. The One Thing That Most Successful People Have in Common... Self-Efficacy

167. I'M PREGNANT! How I Navigated the First Trimester & Business

166. Stop Playing Small: Overcome the Fear of Being Seen & Judged by Others

165. How to Scale Up Your Business to 500K This Year

164. 4 Subconscious Signs That You’re Meant to be Massive but You’re Holding Yourself Back.

163. How I Launched While Vacationing in NYC & Casually... Getting Engaged