Episode 69: Marcelo Danze w/ Assault Industries
In this episode of The SXS Guys Offroad Podcast, we talk with the Founder and CEO of Assault Industries, a fast-growing UTV accessory manufacturer that was recently acquired by Super ATV! We talk through Marcelo's family history in manufacturing, growth, and big investments. We also dig into some important conversations around integrity, family, and customer service. Wrapping up the episode we talk about getting acquired by SuperATV and what that means to Marcelo's goals to grow the company!
Rundown
0:00:00 - Intro 0:01:44 - Early History 0:12:21 - Early Growth Requirements 0:17:19 - Origins of the Name & Logo 0:23:06 - First Products & Testing 0:28:30 - Friendships & Competing Products 0:36:45 - Pushing Towards Bigger 0:41:55 - Importance of Family 0:44:06 - Covid's Impact 0:47:36 - Chasing the Goal 0:50:33 - The Next Big Step 0:58:44 - Enabled to Reach Bigger 1:02:07 - The Impact On Racing 1:08:27 - Bring Integrity to Work Every Day 1:12:30 - Wrap-Up
Applicable Links
Assault Industries (Facebook, Instagram, YouTube) Marcelo Danze (Facebook, Instagram, LinkedIn) Innovative Metal Designs Alex Danze (Facebook, Instagram) Pro Armor ISO Certification SuperATV Adrian Orellana (Facebook, Instagram, Episode 66) Buggy Whips (Facebook, Instagram, YouTube) Russell Porter (Facebook, Instagram, Episode 68)