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The Synopsis

Interview. Former Coupang VP on Ecommerce Landscape, 1P vs 3p, and Expansion Plans

1 tim1 maj 2026

On this podcast we talk to Gunjan Bhartia, Former VP of Strategy & Business at Coupang to explore Coupang's evolving strategy—from international expansion to business model evolution—and the hidden risks that may be overlooked by the market. This was orginally recorded as an AlphaSense webinar in January, and we thank AlphaSense for letting us release it on our podcast too.

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Show Notes

(0:00) — Intro (5:10) — South Korean E-Commerce Competitive Landscape (9:25) — What Coupang's Market Share Could Be (10:47) — Biggest Gaps in Selection on Coupang (16:16) — Differences Between 1P vs 3P (18:30) — Taiwan (23:00) — Coupang vs Sea Limited in Taiwan (28:32) — Can Coupang Expand Beyond Korea? (35:40) — Coupang Eats Strategy (40:04) — Coupang Pay Strategy (42:27) — Advertising Runway (46:08) — Coupang Pay Strategy (50:04) — Why 1P is More Profitable Than 3P (58:02) — Risks Facing Coupang

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Disclaimer

Nothing in this podcast is investment advice nor should be construed as such. Contributors to the podcast may own securities discussed. Furthermore, accounts contributors advise on may also have positions in securities discussed. Please see our full disclaimers here: https://speedwellresearch.com/disclaimer/ Also see Drew Cohen's disclaimers here: https://www.drewcohenmoney.com/disclaimers

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