CX expert Jon Picoult on shaping memories, not just experiences

In today’s episode, we caught up with CX expert and author Jon Picoult to discuss the cognitive science behind great CX and the strategies you can use to create unforgettable impressions that drive customer loyalty.

You can also watch this episode on YouTube here: https://www.youtube.com/watch?v=NATALdpXwdQ

Or read a full transcript here: https://www.intercom.com/blog/videos/cx-expert-jon-picoult-on-shaping-memories/

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