The father of customer journey mapping, Chip Bell, talks driving innovation through customer partnership

We chat with Chip Bell - author of 'Inside Your Customer’s Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions' - to chat about how building co-creation partnerships with customers can tap into a well of creativity that will drive your business forward.

Watch on YouTube: https://www.youtube.com/watch?v=QV1VJauEyNE

Read a transcript: https://www.intercom.com/blog/videos/customer-service-expert-chip-bell/

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