Plenty's Matt Barnard: "You’re eating year-old apples”

The Sunday Times’ tech correspondent Danny Fortson brings on Matt Barnard, co-founder of indoor-farming startup Plenty, to talk about building a ‘global agricultural utility’ (4:25), America’s outsized appetite (6:00), eating old apples (9:00), why tomatoes are terrible in Britain (11:20), building 500 city-centre farms around the world (14:30), luring Softbank as an investor (16:40), and Jeff Bezos (19:30), integrating with Amazon (20:20), why growing indoors works (22:50), using less than 1% the water that normal farms need (24:20), machine learning (26:30), selling cheap fruit and veg (28:00), recreating the Mediterranean in a warehouse (29:15), huge energy bills (30:15), and changing a 10,000-year old business model (31:30).

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