2026 trends: the 'vanishing middle' and shifting milestones

Years of economic uncertainty is impacting not only how consumers spend, but also their life milestones. WARC's Adi Kishore and Cathy Taylor, with Rival's Cecelia Parrish, join Anna Hamill to discuss how these trends will impact brands in 2026, based on insights from the WARC Marketer's Toolkit. This episode is sponsored by Criteo. For more info, check out criteo.com/WARC For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe