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The WARC Podcast
The WARC Podcast

3 in 15 - Customer Journeys

15 min17 februari 2022

Om avsnittet

This week we're joined by WARC's Anna Hamill, Senior Editor for Brands, and the editor of the recent WARC guide to customer journeys in an omnichannel world. Anna takes us through new thinking on the customer journey, foundations of customer journey planning, and building consistent omnichannel experiences.

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For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

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