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The WARC Podcast
The WARC Podcast

3 in 15: Drivers of brand growth

14 min19 september 2023

Om avsnittet

This week, WARC's Lena Roland is joined by Catherine Driscoll, Commissioning Editor EMEA for WARC Strategy to discuss three themes from the recent EMEA spotlight on drivers of brand growth. Discussing Paul Dyson’s drivers of advertising profitability, optimizing the balance between brand and performance marketing, and brand assets.

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For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

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