3 in 15: YouTube platform insights

Om avsnittet

This week, SVP Content David Tiltman is joined by WARC Media’s Alex Brownsell and Celeste Huang. They discuss key themes and takeaways from WARC Media’s latest platform insights report on YouTube, covering ad spend, reach, evolving media formats and audience data.

Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free: https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

Om avsnittet

Fler avsnitt

Bigger isn't always better for creator strategy

How Boots is operationalizing creative effectiveness

The psychological 'pause' reshaping the customer journey

Understanding 'Future Demand' with James Hurman

The Effective CMO: Instacart's Laura Jones returns

The multiplier effect of creativity

Revisiting 'How Brands Grow' with Byron Sharp

The Effective CMO: Procter & Gamble's Marc Pritchard

Emerging themes in creative effectiveness

Agentic AI and the new delegation of consumer choice