Beyond the Buzz: Linking Culture and Earned

Following WARC Advisory and Edelman’s Beyond the Buzz report, Leila Fataar (Platform13), Brent Nelsen (Edelman) and Imaad Ahmed (WARC Advisory) explore the relationship between culture and Earned Media. They discuss the link between cultural relevance and business growth plus the roles of trust, attention and customer expectations, including how marketers can respond.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free: https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe