CMO Conversations: HSBC's Becky Moffat on the current economic outlook, humour, and storytelling
Om avsnittet
The third in a four-part series interviewing CMOs. WARC's Anna Hamill is joined by Becky Moffat, CMO at HSBC UK. Discussing the current economic upheaval, how she makes the case for marketing investment, and how humour and storytelling increases engagement for a low interest category.
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