Faris Yakob on Attention - 2. Quantities and Qualities of Attention

Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising.

In this second episode, Faris and his guests address how attention is measured and valued, and what this means for the media industry now in the very near future. Faris is joined by former General Mills CMO Ivan Pollard, Lumen Research founder Mike Follett, and Katie Hartley, managing director - product and innovation at Dentsu Data Labs.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

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