Marketer's toolkit 2024: Building brands through sports sponsorship and a sustainability strategy in EMEA

Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the EMEA region.

WARC’s EMEA Commissioning Editor, Catherine Driscoll talks to Hugo Hensley, Head of Sports Services at Brand Finance, and Mark McGinn, Executive Director, Sustainability and Social Impact at Edelman. Discussing the power in sport sponsorship and how to build brand trust through sustainability.

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