Marketer's toolkit 2024: Preparing for polarization and Masculinity in crisis in the US

Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the US.

As the US heads into what promises to be a contentious election year that will continue to underscore cultural divides, WARC's Cathy Taylor discusses polarization with Morning's Consult and the state of masculinity with Movember's Sarah Coghlan and Fernando Desouches of BBD Perfect Storm.

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