The Effective CMO: Cathay Pacific's Edward Bell

In an era where emotion drives 50% of airline choice and experience trumps products, Cathay Pacific's Edward Bell explains to WARC’s Jenny Chan why AI's rise means premium brands must become more human, not less, based on insights from WARC's Marketer's Toolkit. This podcast is sponsored by Criteo. For more information, check out criteo.com/warc For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe