WARC Talks 2023 Super Bowl ads: What worked and what didn’t

This week Cathy Taylor, US Commissioning Editor, talks with Lauriann Serra, Managing Director USA, The GOAT Agency and Ben Wolan, Executive Creative
Director of DDB San Francisco about this year’s crop of Super Bowl ads. Discussing distinctive assets, the most effective use of celebrities, and predictions of what we hope to see in the future.

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