WARC x Cannes Lions: The state of creativity, plus insights from WAFE

The first of five daily episodes of the WARC Podcast from Cannes Lions 2023. David Tiltman, WARC's SVP Content, is joined by Effectiveness Partnership founding partner Gurdeep Puri to discuss new research into creative effectiveness. Wunderman Thompson CSO Ellie Bamford previews the upcoming Future of Strategy debate. And John Bizzell, WARC's Awards Lead, highlights some winners from the WARC Awards for Effectiveness.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

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