Why brand is critical in the age of generative AI

In a generative AI world, strong and consistent brands act as a bulwark against LLM confusion. But how can marketers equip themselves for success? WARC's Cathy Taylor talks to WARC guide contributors Gary J. Nix and Kate Watts how to build iconic or enduring brands in the AI era. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe