This Week: Consumer Cellular's Ed Evans on Winning with the 50+ Customer

Analysts Don Kellogg and Roger Entner are joined by Ed Evans, Chairman and CEO of Consumer Cellular, to speak about the company's unique strategy for serving seniors in wireless, its successful use of retail stores, and new and innovative product lines for this sometimes overlooked cohort.

00:00 Episode intro

00:26 Consumer Cellular's business model

04:28 Using retail stores effectively

07:07 Knowing the customer

08:24 Tailoring customer service

10:20 Building customer loyalty

10:52 Developing innovative products for seniors

14:14 Episode wrap-up

Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Ed Evans, Consumer Cellular, MVNO, seniors, data, customer service, NPS, retail, Target, Walmart, churn, Mint, GrandPad, retention, apps