Riordan - Why DJs Need Social Media to Survive

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Riordan joins me on the podcast for a proper conversation about what it actually takes to build a career in dance music today.

We get into the reality of touring, how social media has completely changed the game for DJs, why great music alone isn’t always enough anymore, and the difference between getting views and building a fanbase that actually buys tickets.

Riordan also talks about finding his sound, the pressure of following up big records, how TikTok helped launch his career, and why some artists blow up online but still can’t shift tickets. We also get into self-releasing, DJ support, playlist culture, the UK vs US scene, and the moments that make all the hard work worth it.

A really honest episode about the modern music industry, building a career the right way, and what it takes to last.

Talking points:

The reality of touring full time

How social media changed DJ careers

Why TikTok can launch records faster than ever

Great music vs great marketing

Followers vs fans who actually buy tickets

Why some viral DJs still can’t sell tickets

Self-releasing music vs waiting on labels

Finding your sound as an artist

Big commercial records vs club records

UK crowds vs US crowds

Breakthrough moments in a DJ career

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