Start / The Yield Doctor with James Deaker

The Yield Doctor with James Deaker

31 avsnitt • Längd: 20 min • Månadsvis

Teknologi

Improving Yield Management in Digital Media

Avsnitt

Goldilocks Metrics: Avoiding the Deal Desk Optimization Mistake

30 juli | 4 min

The Discounting Trap: How Pulling Demand Forward Breaks Your Business

25 juli | 6 min

Lauren Weinberg - CMO Scorecard

16 juli | 21 min

What Happened to Publisher Pricing Software?

How AI Is Actually Changing Ad Operations — with Nagarajan Chakravarthy

24 juni | 34 min

Meta Goes All-In on AI Ads: What It Means for Advertisers & Agencies

10 juni | 5 min

How AI Is Reshaping Digital Advertising – A Deep Dive with Alanna Laforet

22 maj | 23 min

Alex Roucourt on Adverting Uplift

20 maj | 18 min

Shiv Gupta Earnings May 2025

16 maj | 16 min

Yield Stories - Sell Out The Homepage!

House Ads Explained

30 april | 7 min

Yield Stories Get Price Up

25 april | 4 min

Yield Stories: The Wrong House Ads

1 april | 5 min

Nate McCoy Building Ad Tech

24 mars | 43 min

Randall Rothenberg Interview

12 mars | 36 min

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