Start / The Yield Doctor with James Deaker / Ian thomas building analytics in digital media

The Yield Doctor with James Deaker

Ian Thomas building Analytics in Digital Media

37 min • 12 april 2024

Comparison of Publisher side vs. Advertiser side analytics in Digital Media. The impact of Big Data, Cookie Deprecation and appropriate use of AI in the industry

Senaste avsnitt

Goldilocks Metrics: Avoiding the Deal Desk Optimization Mistake

30 juli | 4 min

The Discounting Trap: How Pulling Demand Forward Breaks Your Business

25 juli | 6 min

Lauren Weinberg - CMO Scorecard

16 juli | 21 min

What Happened to Publisher Pricing Software?

How AI Is Actually Changing Ad Operations — with Nagarajan Chakravarthy

24 juni | 34 min

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