Building a Multi-Million Dollar Empire with a Mental Health Mission: Rhone CEO Nate Checketts

This week, Zac sits down with Nate Checketts, founder and CEO of Rhone, a brand that combines high-performance apparel with a strong sense of purpose. They explore how mental fitness plays a central role in both Nate’s personal journey and the mission of his brand. Nate shares how Rhone is committed to inspiring men and women to take care of their physical and mental health, going beyond creating apparel. 

From growing up as the son of the former president of the New York Knicks to navigating a diabetes diagnosis and building a business with a deeper purpose, Nate discusses the importance of vulnerability, authenticity, and surrounding yourself with supportive people. The conversation touches on overcoming public stigma, cultivating real friendships, and the role of mental health in leadership.

Zac and Nate also dive into Rhone’s partnerships, including their work with the NBA and LPGA, and how the brand integrates mental health initiatives that support athletes and the community.

This episode offers an inspiring look at leadership rooted in mental health advocacy, genuine connections, and empowerment. Tune in for an authentic conversation on vulnerability, overcoming challenges, and supporting each other on the journey to mental fitness.

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