How On Built Supply Chain as Its Competitive Edge

At 16 years old, On has a rare advantage: young enough to be agile, mature enough to scale globally. This week, Chief Supply Chain Officer Craig Jones tells Kelly Coutinho (VP, Research & Advisory) how the company’s using this window to build supply chain as a competitive advantage, not a cost center – from the development of LightSpray’s three-minute shoe uppers to AI built on obsessively clean data. His philosophy? Automate the mundane to liberate the magnificent, finish the race together, and build the company you want to be in five years, not the one you are today.