The Great Planning-Sourcing Standoff (And How to End It)

Planning and sourcing should be natural partners. So why does it so often feel like they’re working out of sync? This week, VPs, Research Kelly Coutinho and Geraint John dissect the disconnect – and, more importantly, how to bridge it. They share how leading companies are turning functional friction into competitive advantage by using AI to translate demand signals into sourcing actions, creating continuous planning rhythms that keep both teams aligned, and building cross-functional crisis protocols built to survive disruption.