What's a TikTok supply chain? How social media and Gen Z are changing the balance of power in supply and demand

Digital innovation and investment in social media and e-commerce has created an imbalance in the balance of power in supply and demand, while supply chain digitization lags significantly in comparison. This bullwhip effect, which is being amplified by social media, is getting louder and increasingly more complex as consumers demand more transparency from manufacturers. In today’s episode, recorded live from Zero100’s annual Forum conference, Matt chats about the impact of TikTok and Gen Z on sustainable supply chains with climate communicator, influencer and lecturer Nicole Loher and Zero100 research director Mike Silverman. 

SHOW NOTES: 

• Nicole Loher 
• Zero100 Forum 
• #SupplyChain TikTok 
• TikTok Supply Chain 
• TikTok ban pushed blocked in Senate 
• The Bullwhip Effect in Supply Chains 
• The Prof G Pod: 2023 Predictions 
• FIT (Fashion Institute of Technology) 
• IPCC (Intergovernmental Panel on Climate Change) Sixth Assessment Report 
• Consumers care about sustainability—and back it up with their wallets 
• Demand Driven to Zero Carbon: The Infinite Loop 
• Bloom over Doom | Move to Zero | Nike