Shein’s disastrous brand trip, the future of influencing, and the ethics of fast fashion (w/ Aja Barber!)

Fast fashion retailer Shein’s brand trip didn’t quite go as they planned. They sent a group of influencers to China to tour their facility after a bunch of bad press, but now those influencers are facing backlash themselves, and renouncing their partnership with Shein. The whole thing raises questions about the ethics and harm of fast fashion, as well as the influencers who shill for it.

Aja Barber wrote the book on consumption. She explains why it’s about more than just Shein.

Aja is the most stylish person I know! Follow her on Patreon for sustainable style insights: https://www.patreon.com/AjaBarber

Check out Aja’s book Consumed: https://www.ajabarber.com/book

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